Fashion photography is no different than any other style of photography. What defines a fashion photographer is his style and how he chooses to shoot his subjects.
Some fashion photographers prefer more of a natural lighting approach VS the studio lighting and working with expensive strobes, beauty dish, softboxes and other gadgets.
I personally prefer a well balanced usage of studio and natural lighting
But some of the most important things for me as a fashion photographer is;
If you know your lighting, you can shoot almost anything , anywhere at any time
Beautiful photographs must have beautiful shadows, without them your images can look flat and undesirable.
Educate yourself about the latest fashion, best fashion designers, haute couture, colors, trends, brands, etc…
Sketch your ideas or find similar images that you wish to create ahead of time.
discuss your ideas with your team such as your models, Makeup artists, Hair stylists, Fashion stylists, etc…to ensure a great execution
by keeping your shoot light and fun
Think out loud, tell the models what you are thinking, Suggest ideas , help them feel a certain way or to strike a certain pose. They can’t read your mind.
Using it to enhance your images and not to correct the bad lighting or composition
Working with professional fashion models can only insure much better images
Most fashion photographs are simple, yet beautiful in lighting and composition
These are are just a few quick tips that comes to mind, but for those photographers that wish to learn more about fashion photography or how to become one, I’d suggest one of our intensive Private Photography workshops, Please see photography workshops, or PhotographyWorkshops101.com for variety of courses offered for all levels of photography