How To Archives - Top Fashion Photographers-Photography Workshops LA-NY

Finding the best Fashion Photographers for a photo shoot can be a demanding task especially after ease of access to digital photography and inexpensive DSLR cameras, many amateur photographers claim to be professional photographers, when truth of the matter is that 99% of them never had a proper education or training.

NOT ALL PHOTOGRAPHERS ARE CREATED EQUALLY!

Hopefully this article will help you hire the best Fashion Photographer for your next project. Things to consider are:

1-BODY OF WORK AND PORTFOLIO

Make sure you carefully review their portfolio , looking for creativity, style, versatility, technical delivery and lighting

2-EXPERIENCE

Best photographers in the world are the most seasoned ones…trust me on that, Experience matters!

3-ART DIRECTION AND VISION

The photographer’s style and art direction is what sets him and eventually his clients apart from the rest

4-DELIVERING AND EXECUTING THE CLIENT’S VISION

Experienced photographers have the ability to combine their client’s vision and their own artistic style to create a perfect result each and every time

5-HAVING A PERFECT TEAM IS VERY IMPORTANT

Making sure that your photographer has access to a team of hair, Makeup, and fashion stylists, post production and retouching experts that he or she trusts

6-IMAGE QUALITY

Must meet the highest standards, no matter shooting for magazine covers or giant billboards, delivering the best possible images are what any top photographer must be able to provide.

7-PROFESSIONAL EQUIPMENT AND STUDIO IS A MUST

Shooting on location or studio requires a certain amount of professional gears that will enhance and ensure the best results, lacking those equipment can effect the final look and they are important

8-PERSONALITY

Manners and communication skills to help directing his team and the models as well as working with clients can be crucial, make sure you take your time and talk to your selected photographers prior to hiring them.

9-FLEXIBILITY AND CREATIVITY

Since each photography project can have it’s own challenges, being able to cope with those constantly changing issues require a flexible and creative person

finding a photographer with those qualities can make a a big difference in the overall experience of your project

10-LAST BUT NOT LEAST, LIGHTING, LIGHTING & LIGHTING

How to find a Professional fashion photographer in Los Angeles

WITHOUT A PROPER LIGHTING, NO MATTER HOW BEAUTIFUL THE CLOTHES, MAKE UP OR THE MODELS…

The final images will not have the same look and impact as the ones that do have the proper lighting techniques. Each style of photography requires certain style of lighting and only a few top photographers in the world can deliver those visually breathtaking images that can help a brand to become instantly famous.

Taking beautiful images can be easy, but taking images that can help a company to become internationally famous take much more than just a good photographer, but a top experienced fashion advertising photographer that can deliver images that are universally appealing and recognizable

Brands such as Guess, Dior, Armani, Versacci, Cavalli, D&G etc…understand the concept of BRANDING and MARKETING through PHOTOGRAPHY

They spend millions of dollars on their ad campaigns, catalogs, lookbooks, magazine ads etc…not because they like to but because they have to stay competitive and on top pf their game in this ruthless world of FASHION and they only trust a few top fashion photographers in the world to deliver the job.

Next time you search for someone like that make sure that you pur Shaun Alexander Photography on your selected top photographers list. Shaun is truly a genius of his era with close to three decades of solid experience both in film and digital photography as well as Video production, Music video production, album covers, promotional branding videos, TV commercials and more

Please visit http://www.ShaunAlexander.net

or Email your inquiries to info@shaunalexander.net for your next photography campaign or magazine cover shoot

and remember all the 10 steps you red in this blog.

Thanks for reading, please subscribe and stay informed with the latest in fashion and photography

Best regards

A LITTLE INFORMATION ABOUT THE BIG SHOW

You want to know the truth about shooting fashion shows? Honestly, I don’t shoot them. But I have in the past, especially when I was first started my career as a photographer. The thing is that if you are a fashion photographer, this is going to come up sooner or later and you will be asked as some point to either attend a fashion show or shoot them, or many times you may just be asked by your favorite designer clients or friends to do them a big favor, Or you may really want to head in that direction with your career. But after so many years, I just realized that shooting fashions shows are tedious and very demeaning. Standing around with a bunch of photographers trying to get the same exact shot as the guy standing next to you is not very creative or exciting, almost like the “paparazzi” photographers

I much rather be sitting in the front row where a respectable fashion photographer should be sitting to enjoy a good view of the latest designs and gorgeous top models strutting down the runway.

I LOVE fashion design and Fashion shows , but not shooting them!

Not many people know that I was originally interested and I still am to become a fashion designer before I fell in love with photography. So for me, watching the show is way more fun than shooting it. BUT……..That’s just me! If you are planning on shooting a fashion show in the near future, here’s a few tips and links to some very useful posts and sites on how to go about it…

1. Cover your behind! Bring an extra camera body for two reasons: A. So you can mount two different lenses to get two different shots of the same outfit. B. Murphy’s Law: if your primary camera for whatever reason on Earth decides not to work at the exact minute the show starts, you can switch to your back up with very minimal stressing out.

2. Depending on where you’re going to be standing, you’ll want to use a zoom lens with a range from between 24mm to 200mm. This is going to be a rare moment when I am actually going to advise using zoom lenses. They’re just more accommodating for this kind of shoot. Usually they place photographers at the end of the runway. You’ll want to get a full length shot of the model, a 3/4 shot, possibly a turning shot or back shot and hopefully a nice face shot, especially if the model’s wearing some great jewelry pieces or accessories.

3. Bring a mono-pod. Save your arm. You can also use it as a weapon if one of those other aforementioned photographers gets out of hand. Seriously, I’ve seen it happen. I am only joking, but I’ve seen photographers go at it with their mono-pods. Uh….in my opinion, a fashion show is not really that important to get into a blood bath over.

4. Make sure you have one of those on-camera flashes. With back up batteries. You can never count on their lighting set up.

5. Bring plenty of memory cards. They fill up fast!

6. Why not! Go ahead and shoot in auto-focus. I would.

I found this post on DPS had some really useful tips on shooting fashion shows:

How to Shoot A Fashion Show.

Fashion shows DO have a lot of energy. The music is loud and usually upbeat, the models are fun to watch, the clothes are usually more theatrical and dramatic. Here’s a video

Spring/Summer 2012 Chanel Show

They did things a little different at this show but you can jump on to style.com’s site and check out any number of other designer shows. Personally, I just happen to enjoy watching the shows more than shooting them. But again, that’s just me. To each his own and that’s what makes the world go around! If you have had some experience in shooting runways shows, leave a comment for the other readers. Your input is really welcomed!

See more Fashion Shows, photos, news at Fashion Photography Blog